A Common Name

For over 12 years, I’ve worked as a creative leader guiding strategy, brand storytelling, and campaign execution. My work ranges from large-scale organizations to independent brands in fashion, media, and lifestyle.

I founded and was creative director of cult-favorite accessories brand, VereVerto. And through my I’m internationally recognized project art installations Urban Geode, I’ve initiated work that continues to resonate across both art and culture.

VereVerto

I was founder, creative director, and product designer of VereVerto, a leather handbag line, from 2013 to 2019. The product was designed to bridge the line between functionality and luxury for the day-to-night urban lifestyle. Within its first season, VereVerto was picked up by key influential boutiques in the U.S. Over its six years in business, VereVerto grew to an international indie bag favorite, carried by the likes of Solange, Brie Larson, and Allison Sudol.

Urban Geode & Installation Work

I am most notable for creating “Urban Geode”, a street art series of sculptures that resemble geodes, made entirely of paper and resin casts.

Always interested in geology, I started to notice the nooks and crannies on buildings, walls, and abandoned phone booths around LA. Seeing this as an opportunity to create, I took street art to a whole new level by installing geode-like formations into the empty spaces.

Since beginning the project, I have created large-scale installations for well-known brands/locations such as Los Angeles International Airport, The Standard, Hollywood, Dover Street Market (London), The Viper Room, and Lululemon.