VereVerto
VereVerto is a convertible, luxury leather handbag line. Each bag is a versatile shape-shifter designed to take you from day to night, with a minimalist edge that works with whatever style you throw at it.
VereVerto was an LA-based woman's handbag line. The convertible handbags are both commuter and high-end products, focusing on minimalism and functionality for a highly versatile result. The high quality materials and production were all sourced in Spain.
I was the founder and Creative Director of VereVerto for the six years it was in business. I was not only in charge of the look and feel of the brand, but the product design as well.
I was inspired by the urban lifestyle demands of living a day in the life of a woman who likes to remain stylish at all times.
I designed the bags from start to finish, sketching each season and working closely with factories in Spain to source each element and oversee each stitch to get the highest quality and craftsmanship.
To embody the qualities in the brand, I relied heavily upon vibrant, bold imagery, and fonts that were both strong and feminine.
Product Design & Development
The bags were inspired by urban women as strong and fun, sophisticated but adventurous. The goal was to create a product that was incredibly versatile, for the chameleon woman who embodies anything she likes. The lines of the bag were kept clean, hardware was as hidden as possible, and I used a foundation of classic styles to begin the designs. They were to be minimal yet highly functional.
Some of the styles became our bestsellers and most beloved styles—the Macta, Deco (so loved by Solange she has two color-ways), and Luna bag. Causing plenty of knockoff designs with huge brands. It is as annoying as it is flattering.
Creative Director & Design
I acted as a Creative Director for the brand across the systems of packaging, photography, video, marketing, and product design. I oversaw the branding team, designed by Avec, to create custom-drawn logo, bold and impactful lettering with a feminine edge. Super teams of art directors, photographers, and stylists were hired to build playful campaigns for each VereVerto season.
Together, we created a brand loved by the most coveted boutiques, a cult favorite of fashion lovers, and bags that were carried by influencers and stars alike. The brand grew internationally and domestically via wholesale and direct-to-consumer each year. It was carried by stylishly envied Solange, as well as starred in a movie directed by Brie Larson, and in campaigns for Oprah and Alison Sudol.
Check out some of our press here.
A digital “ hello”
To introduce the brand, I hired a team to create a digital hello. It follows the story of three working women, who each use a different bag from the first collection, from day to night. It is a showcase of the functionality and versatile style of the handbags.
Press & Influencers
Solange Knowles wearing the Deco before accepting the award for Most Influential Artist 2017.
