Seek Collective Brand Identity
Seek Collective is designed in California and made in India. The brand is sustainable, using natural dyes and techniques and paying real living wages to the artisans. It is a collective in that it takes many hands to create each garment, hands of artisans honing their craft through generations.
Seek Collective is about process and working with many. I wanted to celebrate the process in the idea that there is no straight path. That the designer/founder is always looking for new ways to do things and finding people to make it happen. The SEEK becomes a playful and bold layout, with the COLLECTIVE at its base supporting the process.
