The full brand has a heavy minimalist vibe filled with tons of twists and jokes. Wolf at the Door does everything but take themselves seriously, so we wanted to show off their sense of humor.
With the tagline “ it's all go ing very well noproblems at all. .” as a theme—small missteps, incorrect spellings, a designer's nightmare of too many spaces and sometimes not enough—became something to play with. We used the white space to awkwardly place the graphics and text, slightly disconcerting without outwardly revealing the problem.
