The Palatines shoes was founded in 2007 as a high end leather shoe brand, made in Los Angeles. They were feminine dancer-like shoes for the chic and minimalist alike.
The look and feel of the photography needed to reflect the craftsmanship and quality of the shoes. I acted as Art Director and Designer to revamp the brand to a higher level quality.
The brand from the start was strong with editorial, but lacking in quality in eCommerce product photography. To grow her brand at the direct to consumer level, we decided this was the first priority.
We updated the flatlay photography so that the shoes were shot on pure white to showcase the product more clearly and professionally.
eCommerce Photography, before
eCommerce Photography, after
A UX refresh.
The original site had its challenges. I reviewed the user interface and layout and decided to migrated her site to a more user-friendly eCommerce platform, and tailored and skinned a theme to work with her brand and needs. The result was a clean and clear site that was highly shoppable with clear call to actions.
The next season she launched and sold multiple shoes the same day as the launch—a first in the history of her brand.
