https://acommonname.com/work daily 0.75 2020-09-25 https://static1.squarespace.com/static/5eec07e10290041986c3c214/5eed289508122e4f85106885/5f519abc7e12486579873b44/1599183648891/Screen+Shot+2020-09-03+at+6.29.30+PM.png Work LA Metro https://static1.squarespace.com/static/5eec07e10290041986c3c214/5eed289508122e4f85106885/5eed28ab942d102c46e68de1/1593030959264/VereVerto-Lookbook-AW17-WEB-03.jpg Work VereVerto https://static1.squarespace.com/static/5eec07e10290041986c3c214/5eed289508122e4f85106885/5ef2b6e29cd88370a4f4854f/1593030991809/sf-ballet-seasonguides-02.jpg Work San Francisco Ballet https://static1.squarespace.com/static/5eec07e10290041986c3c214/5eed289508122e4f85106885/5efb75abc36dbd0d0481e34a/1593538001949/seek-logo-03.jpg Work Seek Collective https://static1.squarespace.com/static/5eec07e10290041986c3c214/5eed289508122e4f85106885/5efb798a9335c61a5664b9ea/1593538994450/shoes-logo.jpg Work The Palatines https://static1.squarespace.com/static/5eec07e10290041986c3c214/5eed289508122e4f85106885/5ef2b708518cd32c6b4ad9e8/1593031206777/wlfdr-logo.jpg Work Wolf at the Door https://static1.squarespace.com/static/5eec07e10290041986c3c214/5eed289508122e4f85106885/5ef2b7263dd04e1175a14f1d/1593031036127/Blowup_Getdown1.jpg Work Blow Up https://static1.squarespace.com/static/5eec07e10290041986c3c214/5eed289508122e4f85106885/5ef2b74043817b4f70dc734b/1593031041799/ak-main-images.png Work Amy Keller Stylist https://static1.squarespace.com/static/5eec07e10290041986c3c214/5eed289508122e4f85106885/5ef2b76c0a396c0f9dc7ce02/1593031055817/ramireztran-logo-02.jpg Work Ramirez Tran Salon https://static1.squarespace.com/static/5eec07e10290041986c3c214/5eed289508122e4f85106885/5ef2b79b43817b4f70dc7b84/1592965043143/pawsandgo-logo-lifestyle.jpg Work https://acommonname.com/vereverto daily 0.75 2020-07-06 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed32bd9fb8f0386b33c46c/1592603340611/macta-lockup.jpg VereVerto https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed3305edb2ed6e5ab23e4c/1592603429204/vv-product-design.gif VereVerto - Product Design & Development The bags were inspired by urban women as strong and fun, sophisticated but adventurous. The goal was to create a product that was incredibly versatile, for the chameleon woman who embodies anything she likes. The lines of the bag were kept clean, hardware was as hidden as possible, and I used a foundation of classic styles to begin the designs. They were to be minimal yet highly functional. Some of the styles became our bestsellers and most beloved styles—the Macta, Deco (so loved by Solange she has two color-ways), and Luna bag. Causing plenty of knockoff designs with huge brands. It is as annoying as it is flattering. https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed3ab8d1bb0e0ee559626d/1592605379973/Screen+Shot+2017-07-20+at+2.35.17+PM.png VereVerto - Creative Director & Design I acted as a Creative Director for the brand across the systems of packaging, photography, video, marketing, and product design. I oversaw the branding team, designed by Avec, to create custom-drawn logo, bold and impactful lettering with a feminine edge. Super teams of art directors, photographers, and stylists were hired to build playful campaigns for each VereVerto season. Together, we created a brand loved by the most coveted boutiques, a cult favorite of fashion lovers, and bags that were carried by influencers and stars alike. The brand grew internationally and domestically via wholesale and direct-to-consumer each year. It was carried by stylishly envied Solange, as well as starred in a movie directed by Brie Larson, and in campaigns for Oprah and Alison Sudol. Check out some of our press here. https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed3bbb0816e47607ffcb4b/1593035998569/brielarson.jpg VereVerto Brie Larson with the Macta bag in her movie, Unicorn Store. https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed3ad5706c321ba783ec08/1593035982065/Screen+Shot+2018-07-08+at+10.18.35+AM.png VereVerto Solange Knowles wearing the Deco before accepting the award for Most Influential Artist 2017. https://acommonname.com/the-palatines daily 0.75 2020-06-24 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed403c3918b16a797de92e/1592606785277/unnamed+%281%29.jpg The Palatines The look and feel of the photography needed to reflect the craftsmanship and quality of the shoes. I acted as Art Director and Designer to revamp the brand to a higher level quality. We discussed the owner’s challenges as a small business, the types of processes she would be able to afford to continue and work with and what she currently liked about her brand. I also reviewed brands at her same price-point to see what was working better from the outside consumer point of view. The brand from the start was strong with editorial, but lacking in quality in eCommerce product photography. If she wanted to grow her brand at the direct to consumer level, that would be the first improvement to make. The original images, shown below, were shot at odd angles and with no lighting considerations. I updated her site-wide photography so that the shoes were shot on pure white to showcase the product more clearly. With such high-end work, the simpler and more direct/clear you can be, the better. https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed3f4bf71a9268833bd1cd/1592606548500/330ff2055deb7fda8023d3b4e04692b3bf2ee3e9.jpeg The Palatines https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed3f709726d852bd83e9fd/1592606584548/ca557a1449eef4032cab4ff8ed93e3dd.jpg The Palatines https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed3ce1cb461a4445641f54/1592605927384/IMG_4283.JPG The Palatines https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed3fdfcb461a4445648023/1592606696275/Pinna-Shoes-20190520214445+%281%29.png The Palatines https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed4346d564ca3d517115c3/1592607565200/thepalatines-website-01.jpg The Palatines - Next up, a UX refresh. The original site had its challenges as well. I reviewed the user interface and layout with several focus groups. People clicked around the site and we reviewed what issues they had and how easily information was conveyed, then shopped. There were inconsistencies across the board, as well as the worst one—the “ shop” button was buried. The crux of the site. I migrated her site to a more user-friendly eCommerce platform, and tailored and skinned a theme to work with her brand and needs. The result was a clean and clear site that was highly shoppable. The next season she launched and sold multiple shoes the same day as the launch—a first in the history of her brand. https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed44f89fb8f0386b366cb0/1592608002440/thepalatines-website-iphone.jpg The Palatines https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed44a61c10233690987257/1592607921764/thepalatines-website-02.jpg The Palatines https://acommonname.com/seek-collective daily 0.75 2020-06-30 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5efa936743a691156140fd09/1593480045895/seek-logo.jpg Seek Collective https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5efa95208ae4f77486349ad9/1593480506966/seek-branding-updated-02.jpg Seek Collective https://acommonname.com/wolfatthedoor daily 0.75 2020-06-25 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed4c06c7633a0a98f0dbd7/1592609898878/w.png Wolf at the Door - The Logo The identity was created with a letter centerpiece and a sharp diamond emblem containing a sound wave that also appears much like a wolf bite. We wanted something that would be a strong mark that would be quickly recognizable and the meaning easily digested. It’s quirky, fun, both masculine and feminine, and ready to be stamped right into their hardware. https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef3bf8fb3487178cb70432f/1593032601681/wlfdr-notebook.jpg Wolf at the Door https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef3bf604954db49fc1616e6/1593032568677/wlfdr-tote.jpg Wolf at the Door https://acommonname.com/blow-up daily 0.75 2020-06-19 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed4f838ba0fa6692cbce8c/1592610708484/Blowup_Getdown1.jpg Blow Up https://acommonname.com/amy-keller daily 0.75 2020-06-24 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed50af1f802e670e16fbd8/1592611006384/ak-image-logo.jpg Amy Keller https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed50e5d3b6ab01a01e69d6/1592611058712/amykeller-logo.jpg Amy Keller https://acommonname.com/ramirez-tran-salon daily 0.75 2020-06-25 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed52d41f802e670e173f3e/1592611563995/ramireztran-logo-square.jpg Ramirez Tran Salon - The Logo The logo became a mascot for the celebrity duo—we chose the horse as a symbol of power, strength, and beauty. The double horse as a representative of the duo. The fonts were a mix of masculine and feminine, with thicker serifs to give it a modern edge. We created custom signage, embroideries for aprons, packaging, and branding systems. https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed53231591024d9a0c4a3e/1592611629306/ramireztran-website-02.jpg Ramirez Tran Salon https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed53677198df6fb87f150f/1592611699182/ramireztran-website-03.jpg Ramirez Tran Salon https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed537e1f802e670e175885/1592611716448/ramireztran-website-04.jpg Ramirez Tran Salon https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed539fd04bcd3bcb32b9b3/1592611749866/ramireztran-website-01.jpg Ramirez Tran Salon - The Website The website was built to be a high-end, clean white match to the salon itself. I’m a huge proponent of letting the product speak for itself—if it’s good, don’t muck it up. The client wanted photography to be higher end than their competition, and we developed a way to showcase the team of colorists and stylists that felt unique from other salons. Each member of the team is at the top of their game, and we needed to let them show their style and talent quickly as well as let clients book through the site and view social media/websites. https://acommonname.com/san-francisco-ballet daily 0.75 2020-06-24 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed5570863897574f1440c1/1599094495052/sf-ballet-publications.jpg San Francisco Ballet https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed55dd0d3ce16c0bafb9d7/1599094495055/sf-ballet-seasonguides.jpg San Francisco Ballet https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed55fe0fbff1418c5784e9/1599094495059/backstageinterior1.png San Francisco Ballet https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed5637eed4dc2fc7c799a5/1599094495063/sf-ballet-subscriber-02.jpg San Francisco Ballet - It was an educational position working directly with large and various types of printers, and complicated file setup. The Artistic Director, Helgi Tomasson, made the decision to use my designs over any outsourced companies. The Ballet saved money on marketing material development by working solely in-house. My work was well-received and as a result, subscriber numbers climbed exponentially each year. https://acommonname.com/paws-go daily 0.75 2020-06-24 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5eed59207e265f37be95b8bf/1592613164319/paws-full.jpg Paws & Go https://acommonname.com/urban-geode daily 0.75 2020-06-24 https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef0fff43a09d00e4f2da5ac/5ef10028dbdf867012920b32/1592852525193/00-urbangeode-streetart-dtla.jpg Urban Geode https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef0fff43a09d00e4f2da5ac/5ef1003bcc152d3b60e75af4/1592852544526/01-urbangeode-streetart-culvercity.jpg Urban Geode https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef0fff43a09d00e4f2da5ac/5ef1004bcc152d3b60e75fd2/1592852560407/02-urbangeode-streetart-dallas.jpg Urban Geode https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef0fff43a09d00e4f2da5ac/5ef1004b90a4457f3fb6a298/1592852560480/04-urbangeode-streetart-artsdistrict.jpg Urban Geode https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef0fff43a09d00e4f2da5ac/5ef1005bbb2cc975746e2393/1592852580252/05-urbangeode-streetart-philly.jpg Urban Geode https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef0fff43a09d00e4f2da5ac/5ef1005bbb2cc975746e2394/1592852579929/06-urbangeode-istanbul.jpg Urban Geode https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef0fff43a09d00e4f2da5ac/5ef1005dbb2cc975746e23e4/1592852591809/artsdistrict.jpg Urban Geode https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef0fff43a09d00e4f2da5ac/5ef1007cd15ac858b68c58a2/1592852610492/dubai.jpg Urban Geode https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef0fff43a09d00e4f2da5ac/5ef1007c1bc0003d3f843ac8/1592852609716/dubai2.jpg Urban Geode https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef0fff43a09d00e4f2da5ac/5ef100a5fd772b4a0a5acfc8/1592852647683/maitland1.jpg Urban Geode https://acommonname.com/installations daily 0.75 2020-06-25 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef102903a09d00e4f2e2e21/1592853841567/KS-SXSW-Mural-.jpg Installations - Multi-Media The installations are site-sensitive and I create within multiple mediums, whatever the project calls for. https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef10409a1668a76c247baa2/1592853691138/IMG_4194.jpg Installations - Terrazzo I created large-scale public art in the form of terrazzo flooring. This piece was created for Talaria in Burbank and approved by the city’s committee. Inspired by the winged shoe, Talaria, I designed a floor representing the night sky and celestial maps. Many of the constellations used were related to Greek mythology of the winged shoe. https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef10fc5eade2b25c632414a/5ef10fe63a09d00e4f30cd4f/1593031555448/AK2I0292.jpg Installations Los Angeles International Airport https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef10fc5eade2b25c632414a/5ef1100b3ab7a063488ec0d0/1593056706460/IMG_4194.jpg Installations Talaria, Burbank Terrazzo Floor https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef10fc5eade2b25c632414a/5ef11024f8af9640ff8368fd/1592856764791/02-thestandard.jpg Installations The Standard, Hollywood https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef10fc5eade2b25c632414a/5ef110306457de797a32bb8c/1593031578041/doverstreetmarket-paigesmith-02.png Installations Dover Street Market, London https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef10fc5eade2b25c632414a/5ef1103dcc152d3b60ea7c6c/1592856783648/LULULEMON-CENTURYCITY.jpg Installations Lululemon, Century City https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef10fc5eade2b25c632414a/5ef110441520e9524929f6bc/1592856794042/KS-SXSW-Mural-.jpg Installations Kendra Scott Jewelry, Austin HQ https://acommonname.com/contact daily 0.75 2020-06-22 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef105b3eade2b25c630338f/1592853948783/Tristan-Kallas_Paige-Smith_LA_34-1410x940.jpg Contact https://acommonname.com/los-angeles-airport daily 0.75 2020-06-25 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef107ad391217332b6a1d90/1592854456967/AK2I0325.jpg Los Angeles International Airport - Located in a glass case, it looked like an excavation site. It was filled to the brim with the paper geodes, to look like a cave excavated directly from the building itself. https://acommonname.com/the-standard-hollywood daily 0.75 2020-06-24 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef1094afd772b4a0a5c9fbe/1592854875004/03-thestandard.jpg The Standard, Hollywood - The Geode at The Box is now decommissioned and framed at 8ft x 6ft. It has been rented for many events and ad campaigns, including Taylor Swift for Keds and Olloclip. It is now available for rent or purchase. https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef3bc5555f23245010a8298/1593031792979/55af5bf12acae7c23f8b6303.jpeg The Standard, Hollywood Taylor Swift in the Ladies’ First Campaign, featuring my work. https://acommonname.com/dover-street-market daily 0.75 2020-06-25 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef10aea3a09d00e4f2fd9e8/1592855290083/doverstreetmarket-paigesmith-01.png Dover Street Market, London https://acommonname.com/lululemon-century-city-la daily 0.75 2020-06-24 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef10d71f8af9640ff82cc6d/1592855956482/Screen+Shot+2020-06-15+at+7.58.16+PM.png Lululemon, Century City LA https://acommonname.com/kendra-scott-jewelry-austin-hq daily 0.75 2020-06-24 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef10d2a42dce443e157e0a9/1592855888159/Screen+Shot+2020-06-15+at+7.55.36+PM.png Kendra Scott Jewelry, Austin HQ https://acommonname.com/talaria-burbank daily 0.75 2020-06-25 https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef10ef2324dc82b401fd453/1592856315566/IMG_4195.jpg Talaria, Burbank - The floor was inspired by Talaria, the winged sandal in Greek mythology. I used constellations from stories featuring Talaria to design a golden star map. https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef10f75d1e8a147e7dbf40a/1592856456591/IMG_4193.jpg Talaria, Burbank https://static1.squarespace.com/static/5eec07e10290041986c3c214/t/5ef10f5baef65a0d3c8d9831/1592856422100/IMG_4199.jpg Talaria, Burbank https://acommonname.com/about daily 1.0 2020-09-25 https://acommonname.com/press daily 0.75 2020-06-24 https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef283df8849d4662c0943a8/1593025065791/la-confidential.png Press LA Confidential, Print https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef284b2c974592522e40dc7/1593022980951/55af5bf12acae7c23f8b6303.jpeg Press Taylor Swift x Keds: Ladies First Campaign https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef283e41ea53711ae333ccb/1593023673992/december-2017-teenvogue.png Press Teen Vogue, Print https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef28429acd36c11dc9ff600/1593025998643/01-garmentory-lastory-06.16.jpg Press Gamentory Feature https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef2840dfdce110187ffe160/1593024727656/coveteur.jpg Press Coveteur, Interview https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef28450021f1679cd76e63f/1593024526305/november-2017-vogue-solange-02.png Press Vogue: 10 Best Dressed, Solange https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef283eec974592522e3ecea/1593024273996/2018_June_VereVerto_NYLONGermany.jpg Press Nylon Germany, Print https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef283f1200632730431bc74/1593024434717/2018_February_VereVerto_goop.jpg Press Goop Magazine https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef283f83abc6b5e9b7cc241/1593024693922/2018_0326_VereVerto_AtelierDore.jpg Press Atelier Doré https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef3a205ead0d668e286db08/1593025167195/glamour.png Press Glamour Magazine Feature https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef2843c914516349f1dc2e4/1593025094935/grazia.png Press Grazia Magazine, Print https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef284401ea53711ae334d3d/1593025126008/july-2017-popsugar.png Press Pop Sugar https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef2845800c40f7605cf16aa/1593025220816/october-2017-forbes.png Press Forbes https://static1.squarespace.com/static/5eec07e10290041986c3c214/5ef27bc01ea53711ae31cd39/5ef2847fcf81bd161e5e51f3/1593025253905/oprah.png Press 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