https://acommonname.com/amy-keller daily 0.75 2020-06-24 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592610992225-77NZG23LN8KJEX66KE3B/ak-image-logo.jpg Amy Keller https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592611046307-9WPWSBIJR38N3115MEXZ/amykeller-logo.jpg Amy Keller https://acommonname.com/the-palatines daily 0.75 2025-09-29 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/fb0580ad-c471-4f93-9c38-91dbddcbf8e5/IMG_4284.JPG The Palatines The look and feel of the photography needed to reflect the craftsmanship and quality of the shoes. I acted as Art Director and Designer to revamp the brand to a higher level quality. The brand from the start was strong with editorial, but lacking in quality in eCommerce product photography. To grow her brand at the direct to consumer level, we decided this was the first priority. We updated the flatlay photography so that the shoes were shot on pure white to showcase the product more clearly and professionally. https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592606540819-RSVOL512YFGDZ3IU13KC/330ff2055deb7fda8023d3b4e04692b3bf2ee3e9.jpeg The Palatines https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592606576976-NS618YQW78TW0MR30U6X/ca557a1449eef4032cab4ff8ed93e3dd.jpg The Palatines https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592605922773-JKR66GAQ2YWARDVU2IJ1/IMG_4283.JPG The Palatines https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592606690023-VVYJ1722L8NL60UR8ZKM/Pinna-Shoes-20190520214445+%281%29.png The Palatines https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/9b923b09-d7e8-4b39-960f-569aee469f10/Digital-Mockup-palatines-01.jpg The Palatines - A UX refresh. The original site had its challenges. I reviewed the user interface and layout and decided to migrated her site to a more user-friendly eCommerce platform, and tailored and skinned a theme to work with her brand and needs. The result was a clean and clear site that was highly shoppable with clear call to actions. The next season she launched and sold multiple shoes the same day as the launch—a first in the history of her brand. https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/eaa9cc3a-c103-4c2c-bd32-af582351e20d/Digital-Mockup-palatines-02.jpg The Palatines https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/9709475a-3ce8-47f4-9f62-9bde091e6792/Iphone-mockup_PSD.jpg The Palatines https://acommonname.com/vereverto daily 0.75 2026-02-26 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/ab2614b0-3bc8-415d-a8fe-dbe0667cc9b3/VV_SS_2018_BREV-Sage.jpg VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/359cda27-224e-44ca-b18d-2f60bd456e68/VV_AW_2017_ADO-Brown-Wallet-Hippack.jpg VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/6105fa52-d684-4f73-bdcd-65bf1812cef8/VV_AW_2017_DITA-Honey-Bucket.jpg VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/2d71a3e9-9ec1-4490-8ceb-648d72b5e264/VV_AW_2017_CAPIA-Cherry-Crossbody..jpg VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/a568fec9-5f9c-47a8-9ac7-a0157d05be64/VV_AW_2017_MINIMACTA-Cobalt-Front.jpg VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/bf209c97-8c2d-492f-ab6e-58ddac99e44d/VV_AW_2017-CLARI-Black-Crossbody.jpg VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/c7309185-3f40-4682-811b-a09c68982e36/VV_SS18_MiniMactaBrown-Front.jpg VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/5eb5a354-090e-4ab8-b51e-0d7b861299ff/VV_AW_2017_ALO-Honey-Crossbody.jpg VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/fdf0b50c-334e-41d8-af0f-20d0e243bf1d/VV_SS_2018_MINITRIS-Brown-Front.jpg VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/afebad23-50e2-43f3-9e1b-8778f6008e8b/VV_AW_2017_MACTA-Honey-Front.jpg VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/c5d4d486-66a5-47d1-975f-453b1150bd87/VV_SS_2018_MINIMOX-Cedar-Crossbody.jpg VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/618f60d9-a18a-4ad5-8ff1-c4cc9fbaf51f/VV_SS_2018_ARA-Honey-Handbag.jpg VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592602481258-1L6UXYY9IHN582G8J0H9/VereVerto-Lookbook-AW17-WEB-03.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/63595985-82e7-4b07-a7e5-d0180636118e/VereVerto+Luna+convertible+bag.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/6a6ac61e-10dd-43f2-a112-e097bed97e44/VereVerto+Luna+convertible+bag-2.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/5524b0dd-8c86-4de6-9600-fc209cb503f6/VereVerto-SS16-Lookbook-FWWebsite-8.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/85599da1-d6cc-46aa-a82c-07b97a855e32/VV_SS18_Dita_Black-643.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592603402185-BZU3UCGRAGM37SXWG7IP/vv-product-design.gif https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592603802038-V5MN28P3A8LVWFQNQEUN/vv-lookbook-layout.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592605403276-KRS9H76KWH0AC9831UEZ/Screen+Shot+2018-07-08+at+10.18.35+AM.png https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/d363d698-275e-4757-9e11-490b5d9a0bb9/Screen+Shot+2018-12-10+at+2.09.48+PM.png https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/4701ce56-f927-4242-97d7-eed0e7d0f19e/2018_June_VereVerto_NYLONGermany.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592605629472-B0GLFO56LESZ4IK9CEGD/brielarson.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/49b32bde-d94d-4662-a726-83f4c4a5b730/01-garmentory-lastory-06.16.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/a98b4106-612b-4fee-9cc5-6c9a511cca9b/HappilyGrey-Aug15.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/485acc2a-4d9d-48e1-b4e3-2f3df502b0c7/Screen+Shot+2017-03-29+at+7.18.28+PM.png https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592603327440-MF9I5OSFTJ63BTVW9BRL/macta-lockup.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592605371833-V0Y1ZXOAJE2S058UFX8M/Screen+Shot+2017-07-20+at+2.35.17+PM.png VereVerto Building a Cult Favorite Over seven years, we built: 170 wholesale accounts across the US and internationally 17K+ Instagram followers through organic content and community engagement Press features in Vogue, Vanity Fair, W Magazine, Man Repeller, Zoe Report, Oprah Magazine, Nylon, and more Celebrity fans including Solange Knowles and Brie Larson Influencer moments like Mary Lawless Lee (Happily Grey) organically discovering our Macta backpack—driving best-selling products through genuine discovery The Systems I led the DTC strategy end-to-end: built the website, designed email campaigns, art-directed e-commerce photography, and established the operational infrastructure that enabled growth—from wholesale reporting systems to retailer asset management to contractor workflows. We didn't just make bags. We built the systems, processes, and organizational structure that allowed two non-fashion people to run a globally-stocked brand. The Community The loyalty was lasting. Years after closing, people still hunt for VereVerto bags on eBay and resale platforms. That loyalty wasn't an accident—it was earned through consistent quality, authentic storytelling, and a product that genuinely solved a problem. https://acommonname.com/wolfatthedoor daily 0.75 2022-03-09 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/7f9e047f-28d3-4397-a919-0c111f8e1609/w-2-02.png Wolf at the Door - The Logo The identity was created with a letter centerpiece and a sharp diamond emblem containing a sound wave that also appears much like a wolf bite. We wanted something that would be a strong mark that would be quickly recognizable and the meaning easily digested. It’s quirky, fun, both masculine and feminine, and ready to be stamped right into their hardware. https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1593032556121-MFCB6P7842D2EECYLAO1/wlfdr-tote.jpg Wolf at the Door https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1593032592514-IB6D5OIZKH39FPB563FS/wlfdr-notebook.jpg Wolf at the Door https://acommonname.com/seek-collective daily 0.75 2022-03-09 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/27496108-0f1c-4fef-842d-05b34313b3df/seek-logo.jpg Seek Collective https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1512bbd7-a7e0-43d9-af20-a1623322fa37/Seek-Shopping-Bag.jpg Seek Collective https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/c9675010-d9f1-45c9-afc2-b5cd75e1b0cf/Seek-Business-Card.jpg Seek Collective https://acommonname.com/work daily 0.75 2026-01-16 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/ff5ab94e-02cd-4041-b128-41468f367c1f/Slide+16_9+-+44.jpg Design Archive 686 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592600750227-W7ZWWFG0JM14U59JL5AC/VereVerto-Lookbook-AW17-WEB-03.jpg Design Archive VereVerto https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599183560065-V3OOIN0E7J41FI5GA9R9/Screen+Shot+2020-09-03+at+6.29.30+PM.png Design Archive LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592964836552-XEI3RTODF207TUDTIKOM/sf-ballet-seasonguides-02.jpg Design Archive San Francisco Ballet https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/b3d3e227-70d9-4894-b88f-a3af93901e97/Screen+Shot+2022-03-09+at+2.34.56+PM.png Design Archive The Tuzin Adventure Network Branding https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/6403c67d-1a5e-4a21-8519-d2ea97b313b8/seek-logo-03-01.jpg Design Archive Seek Collective https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1593538955055-UMI0F09C3NI91JHONWAA/shoes-logo.jpg Design Archive The Palatines https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592964873760-NO63F3B401UHP1ZHCSDG/wlfdr-logo.jpg Design Archive Wolf at the Door https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592964902910-8TNP19Q7QLI0L0Y3NO0S/Blowup_Getdown1.jpg Design Archive Blow Up https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592964940164-DEVXT82NA30103CFQVYC/ak-main-images.png Design Archive Amy Keller Stylist https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592964973528-4L3GNR41VHKPV460SH3O/ramireztran-logo-02.jpg Design Archive Ramirez Tran Salon https://acommonname.com/blow-up daily 0.75 2020-06-19 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592610694437-XJYD0O7J4DTG31OBPO9I/Blowup_Getdown1.jpg Blow Up https://acommonname.com/san-francisco-ballet daily 0.75 2020-06-24 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592612211415-QCLAQ91NBFWGI1QFBHNK/sf-ballet-publications.jpg San Francisco Ballet https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592612322678-CLNLPD7CQYPL3L0NW1IU/sf-ballet-seasonguides.jpg San Francisco Ballet https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592612354267-JTK3PVYZ9XRYBQYG3E8J/backstageinterior1.png San Francisco Ballet https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592612411994-XC8YLKGN0AG88EMIOKQM/sf-ballet-subscriber-02.jpg San Francisco Ballet - It was an educational position working directly with large and various types of printers, and complicated file setup. The Artistic Director, Helgi Tomasson, made the decision to use my designs over any outsourced companies. The Ballet saved money on marketing material development by working solely in-house. My work was well-received and as a result, subscriber numbers climbed exponentially each year. https://acommonname.com/paws-go daily 0.75 2020-06-24 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592613153456-60BN8JASTK545RMYH7LE/paws-full.jpg Paws & Go https://acommonname.com/ramirez-tran-salon daily 0.75 2020-06-25 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592611541561-MGT4MWF5BXQIW5EF9MWV/ramireztran-logo-square.jpg Ramirez Tran Salon - The Logo The logo became a mascot for the celebrity duo—we chose the horse as a symbol of power, strength, and beauty. The double horse as a representative of the duo. The fonts were a mix of masculine and feminine, with thicker serifs to give it a modern edge. We created custom signage, embroideries for aprons, packaging, and branding systems. https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592611620524-9GLH1U22FOKJGQS742H8/ramireztran-website-02.jpg Ramirez Tran Salon https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592611691571-Y72YP8YLIEQQWR0APT85/ramireztran-website-03.jpg Ramirez Tran Salon https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592611711493-M8FUYFIW6H2GK0VPM94Z/ramireztran-website-04.jpg Ramirez Tran Salon https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592611743945-GA7NRAUY8L1RUNQNOKPD/ramireztran-website-01.jpg Ramirez Tran Salon - The Website The website was built to be a high-end, clean white match to the salon itself. I’m a huge proponent of letting the product speak for itself—if it’s good, don’t muck it up. The client wanted photography to be higher end than their competition, and we developed a way to showcase the team of colorists and stylists that felt unique from other salons. Each member of the team is at the top of their game, and we needed to let them show their style and talent quickly as well as let clients book through the site and view social media/websites. https://acommonname.com/kendra-scott-jewelry-austin-hq daily 0.75 2020-06-24 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592855857156-LJUUB86G2DAPUV4C55C7/Screen+Shot+2020-06-15+at+7.55.36+PM.png Kendra Scott Jewelry, Austin HQ https://acommonname.com/dover-street-market daily 0.75 2020-06-25 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592855279664-WF10OGUSUR6MAZGQO1AV/doverstreetmarket-paigesmith-01.png Dover Street Market, London https://acommonname.com/urban-geode daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592852522117-MBQGWGFSYHJVE2I9T0K6/00-urbangeode-streetart-dtla.jpg Urban Geode https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592852541399-JUN5N35YLRFZSGQCXZW2/01-urbangeode-streetart-culvercity.jpg Urban Geode https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592852557520-DYRU6YCPGHHW0TSIHW25/02-urbangeode-streetart-dallas.jpg Urban Geode https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592852557832-O73SRW05IM0UXTU8LIIH/04-urbangeode-streetart-artsdistrict.jpg Urban Geode https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592852576477-8QDP9QDT54UBVYLYYQSR/05-urbangeode-streetart-philly.jpg Urban Geode https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592852576656-ST1M6XRFR8NOG03MJ45H/06-urbangeode-istanbul.jpg Urban Geode https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592852576364-CRT8N8V8BGAQ33SXNF92/artsdistrict.jpg Urban Geode https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592852607588-OXO6PPAAZ6JVEPMM2J8E/dubai.jpg Urban Geode https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592852607049-KJP9083TV0SN98H5TA1N/dubai2.jpg Urban Geode https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592852645174-RTUWMEY0W8IGQD77ZRPY/maitland1.jpg Urban Geode https://acommonname.com/press daily 0.75 2026-01-16 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951780853-396W8AYO93057DEQK7PP/la-confidential.png Press LA Confidential, Print https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951987695-URBTQHQBCIYOZ88RBUL9/55af5bf12acae7c23f8b6303.jpeg Press Taylor Swift x Keds: Ladies First Campaign https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951781200-O12357SAFGCIMM2W1DB9/december-2017-teenvogue.png Press Teen Vogue, Print https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951849692-VBY2IGGYAGWOUXGW9S1E/01-garmentory-lastory-06.16.jpg Press Gamentory Feature https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951821955-07Q1QVPR7MDA97K7Z7JI/coveteur.jpg Press Coveteur, Interview https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951888474-14K32N2WU8ARM3QZEMY3/november-2017-vogue-solange-02.png Press Vogue: 10 Best Dressed, Solange https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951790227-SKDJVF6EKTWZAG49LKT0/2018_June_VereVerto_NYLONGermany.jpg Press Nylon Germany, Print https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951793522-CQAH7J2WRGS8DJRIV4N3/2018_February_VereVerto_goop.jpg Press Goop Magazine https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951800484-G1ZMD4HX5SOD2LF8JQZI/2018_0326_VereVerto_AtelierDore.jpg Press Atelier Doré https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1593025036649-8ITCX492HHV8XDL5V3MP/glamour.png Press Glamour Magazine Feature https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951870171-JN1RWNRIC90NX4JHUMI9/grazia.png Press Grazia Magazine, Print https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951872885-XOQ124OGHW34HZSUKQW3/july-2017-popsugar.png Press Pop Sugar https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951897585-I0OKY2SNUHDIK1DHDWYH/october-2017-forbes.png Press Forbes https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951938215-MS51ZOOX1T5RZCCFJ8GD/oprah.png Press Oprah Magazine https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951946905-4624WTCTLSLUTO9B9TSQ/vanityfair.png Press Vanity Fair, France https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592951978682-7WJJSJF5VHTG8KU8V5VI/whowhatwear2.png Press Who What Wear https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592952039897-RQVOAR7AXADSN672Y634/Metropolis+-+March+Cover.JPG Press Metropolis Magazine Cover https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1593023394378-TIJPS7P68HZGRQC1B3SK/paigesmith-lacanvas-011.jpg Press LA Canvas, Print Interview https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592952004487-9JKZNYBL3L0KGPZQLABH/beautiful-decay-paige-smith.png Press Beautiful Decay https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592952027684-HS5UZHRIVSIOFEU4HRS0/huffington-post-paige-smith.jpg Press https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592952075436-JHOQ33SFQN3RXVPJ5GGQ/the-guardian.png Press The Guardian: Interview https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592952019491-PVUP5U7AGCN4I8JX2VB0/fanzine-philly-interview.png Press Fanzine Philly Magazine Interview https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592952012673-YYELDVFZCRXT1D9HMNEU/colossal-paige-smith.png Press Colossal Feature https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592952049952-34YI134MMV6R5X4VHV7V/paigesmith-la-times.jpg Press LA Times, Print https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592952068242-XFSE91BQRD8JBCX2IZH7/refinery-29-paige-smith-1024x701.jpg Press Refinery29 Feature https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1593023159616-SZ1ZAGHY5WVLHBAKCFWN/inhabitat.png Press Inhabitat Magazine: Interview https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1593023217688-MPPAT71XTLQ1CKW3KY0C/angelenomag-spread-paigesmith.png Press Angeleno Magazine, Print https://acommonname.com/lululemon-century-city-la daily 0.75 2020-06-24 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592855925648-A65K3MFR3RTZBXFV1K9R/Screen+Shot+2020-06-15+at+7.58.16+PM.png Lululemon, Century City LA https://acommonname.com/los-angeles-airport daily 0.75 2020-06-25 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592854449077-0ZMAPAI75FGYSNMS2Y2R/AK2I0325.jpg Los Angeles International Airport - Located in a glass case, it looked like an excavation site. It was filled to the brim with the paper geodes, to look like a cave excavated directly from the building itself. https://acommonname.com/talaria-burbank daily 0.75 2020-06-25 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592856308170-JNVQLFAF8E5BK5P7Y5XE/IMG_4195.jpg Talaria, Burbank - The floor was inspired by Talaria, the winged sandal in Greek mythology. I used constellations from stories featuring Talaria to design a golden star map. https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592856414711-SI6VU7TVW9HKJ5OA0ZIZ/IMG_4199.jpg Talaria, Burbank https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592856441701-G1AYYYQ9N0E2QXKK8M3Z/IMG_4193.jpg Talaria, Burbank https://acommonname.com/practice daily 1.0 2026-03-23 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/fcccfb00-6306-4a2a-a3cb-73d3b6575f57/metro.png Practice https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/8d975cce-754a-487f-86ad-b427e424bf3c/huf.png Practice https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/9549f8b6-1ff2-467f-94e8-0839a962c1a7/SFB-Logo-Vert-White_NoHelgi.png Practice https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/66fa9980-1ff1-4668-9de4-3e658b904289/mtv.png Practice https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/ef6d8599-6430-468d-ac7a-fda0dd81e9a5/intel.png Practice https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/5c7ae087-1ae4-4552-8e12-984dacd2fff4/sainturbain.png Practice https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/d16ef31a-13f5-4298-bb7a-4f9aab4ceae1/ciscosystems.png Practice https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/8ea10e41-4ec1-4c43-adcc-7d87a91d85b5/aws.png Practice https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/93cd6744-fb91-4de8-b61b-b9dc6f4e3eb2/Frame+633676.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/8f3d2d7e-8c3c-467b-8c48-fdfa381be35e/686-outline-ad02-4x5.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/f12f8bca-2d38-4379-859d-72e037f55daa/Frame+633675.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/fda149b2-03e9-4059-ba28-c0aa21b1acae/Frame+33.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/c8148f4a-3eac-446f-b10f-123571d73787/Frame+32.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/536d6e70-0fbf-4044-bf88-0c037ea881b4/campaigns-wide.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592949207735-I0KFYB6U5LXNMJTYZPTT/00-urbangeode-streetart-dtla.jpg https://acommonname.com/contact daily 0.75 2020-06-22 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592853940244-J8ETEDT5AMW8BTOSHMUM/Tristan-Kallas_Paige-Smith_LA_34-1410x940.jpg Contact https://acommonname.com/the-standard-hollywood daily 0.75 2020-06-24 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1592854862313-WBHRKV1FEPWSCQ2UXCCL/03-thestandard.jpg The Standard, Hollywood - The Geode at The Box is now decommissioned and framed at 8ft x 6ft. It has been rented for many events and ad campaigns, including Taylor Swift for Keds and Olloclip. It is now available for rent or purchase. https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1593031767480-EXF4VD4PRQYR4VOS3QBR/55af5bf12acae7c23f8b6303.jpeg The Standard, Hollywood Taylor Swift in the Ladies’ First Campaign, featuring my work. https://acommonname.com/la-metro daily 0.75 2020-09-04 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599179936040-BZNT20IHGR5ROPPXO4EY/Screen+Shot+2020-09-03+at+5.25.41+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599179944341-8WM1102VH2CKYG6FGONO/Screen+Shot+2020-09-03+at+5.25.50+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599179936406-NSENBNC0OE6VMY1RECZD/Screen+Shot+2020-09-03+at+5.25.57+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599179966624-WFJL761IC98H68JWI35P/Screen+Shot+2020-09-03+at+5.26.06+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599179934293-8QEQVO1NELWJQ8DQN2HG/Screen+Shot+2020-09-03+at+5.26.18+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599179959512-KVZNJGTDTTPPFWSXXO91/Screen+Shot+2020-09-03+at+5.26.28+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599179981650-HSWXU5D09EUTZNI8GZ31/Screen+Shot+2020-09-03+at+5.26.42+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599179974007-OW1MDYJQEWGNR4JW2N2G/Screen+Shot+2020-09-03+at+5.26.49+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599179977920-5VBTM75O2T52OVNAAFMM/Screen+Shot+2020-09-03+at+5.26.57+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599179980900-76LBH6TJ53ZH2GGV5TEK/Screen+Shot+2020-09-03+at+5.27.04+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599180002151-8OZASZTX4ZK4801LNLRS/Screen+Shot+2020-09-03+at+5.27.11+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599180004166-73563QMPNW0AUKAP0E3X/Screen+Shot+2020-09-03+at+5.27.18+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599180007445-T5GBHSV5Z4Y4Q3DJ7KO7/Screen+Shot+2020-09-03+at+5.27.25+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599180004167-MOBG6VN5FH0Z4GETL9WV/Screen+Shot+2020-09-03+at+5.27.34+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599180007944-WUYO9B7WEXWQO66L7W2R/Screen+Shot+2020-09-03+at+5.27.42+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599179997161-JKYN34Q3ZRGBHT8MJXKB/Screen+Shot+2020-09-03+at+5.27.49+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599180017948-D41Z7AALJ5XBV1Y28S8F/Screen+Shot+2020-09-03+at+5.27.56+PM.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599182854073-2NVXBEP8JA09ZQO2HBCZ/metrobrochure.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599182889352-N278HAAINH0VSBT7GPZZ/metrodirectmailer.png LA Metro https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1599183064884-ZWO7329S25AJLZWE11G3/metroguide.png LA Metro - I’ve worked on hundreds of projects with Metro over eight years. From guides to brochures, mailers, take-ones, bus sides, and ads both print and digital. The breadth of work and large amount of projects juggled have helped form tight infrastructures for design workflows and inter-working between teams and with clients. I follow systems to the ‘T' to create seamless work environments, and work to enhance flows as projects scale and software capabilities grow. https://acommonname.com/adventure-network daily 0.75 2022-03-09 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/f36dd7cf-f9f5-409d-adbd-b56d6beff192/TTAN-Logo-square-08.jpg Adventure Network - The Logo The identity was created to emphasize “adventure network” as the main component. The owner’s name is a secondary idea as he is currently unknown, and adventure is the real name of the game. We wanted something sporty, movement-based, and bold—something that could easily be colorful and feel retro. It must stand over all digital assets and photography. https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/9a5c0f8f-ffa8-4aa8-a071-cb971efa109f/TOTEBAG.png Adventure Network https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/949fec16-d1f3-45ce-8395-dd0fd49041bc/Coffee-Cup-Perspective-Mockup.jpg Adventure Network https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/c08c8e4b-65ae-4b9c-a552-e9b53b0a05a3/Business_Card_Mockup_85x55.jpg Adventure Network https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/8c40db75-9649-4434-b087-1f0dcd079d7f/Instagram-grid.jpg Adventure Network https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/41737cf9-6b29-498c-ab9a-87651fbe1bb6/Standing-iPhone-PSD-Mockup.jpg Adventure Network https://acommonname.com/686 daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/bc0479ef-b07c-4b4a-a9e6-94e928341ea0/686.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/eeddf4e3-c2b7-43ff-b92e-66cae1d61f34/before-after.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/39101aea-06fd-42f2-b217-c0e7c04652b7/MEDAA-01-02.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/842803ca-f1c3-44fd-a410-4b334e3000c2/campaigns-wide-3.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/5084e83a-0399-4080-8f6e-811e0a59de7c/survey-analytics.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/98b5249d-33e3-49a9-80f0-03c083473861/strategic-framework-02.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/8a229d7d-db4a-499d-a444-9a24159835bf/strategic-framework-03.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/1193c9d0-6dba-47ba-b897-cb632b45e34e/FEATURE+CAROUSEL+9X16+6.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/6e0230c5-6912-4ae1-aca2-0f68cc909d78/686-outline-ad02-9x16.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/897bcd62-12ac-4ec0-b3a6-bd9e1db04aae/EM-ASSET-2-OVERLAY-1080X1920-1.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/ef580af9-d522-41a6-96fe-4f4725ce2296/Instagram+story+-+22.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/f53d2867-b13a-4efc-aeff-d4d9d42b8125/BRANDETHOS.jpg 686 - The outdoor-first creative framework established clear positioning principles and visual language that unified how 686 showed up across all touchpoints. https://acommonname.com/systems daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/13d72bfb-33be-4d28-b26a-2d17923052cd/creative-workflow-02.png https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/d90fc2d0-711f-4a75-8364-6f9ae56f2c11/partner-access.png https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/a710a185-7b6e-40ce-8b89-3a54ddbe61bb/collaboration.png https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/e3fdbbed-b040-423d-80c7-66efca91861f/file-naming.png https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/7b03fcdf-96ce-49b1-aa24-3c36bf41afb7/folder-structures.png https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/ccae453e-7415-44d4-8f6f-bf7f331f3161/OUTLINE-CREATIVEDIRECTION-full.jpg https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/cf386d50-8898-4515-a72c-5b7f1ba107a6/CAMPAIGN+-+GTM.png https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/612b9d9a-678a-4a0f-b62d-c75055e1bb93/DESIGN+REQUESTS+02.png https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/768df5d5-d477-450c-a21f-983ced9c9b12/DIGITAL+MODULE+GUIDE+02.png https://images.squarespace-cdn.com/content/v1/5eec07e10290041986c3c214/62942cb5-7424-4873-bbba-17ed162cc2dd/monthly+snapshot+02.png