The Tuzin Adventure Network
Brand creation and digital deliverables for The Tuzin Adventure Network, a social media-based company offering sports tips, tricks, and inspiration. Focused on mountain biking and all it has to offer, the brand strategy is to move to more sports, with an emphasis on merchandise. That’s why we focused on imagery that would work across all media, especially digital.
The Logo
The identity was created to emphasize “adventure network” as the main component. The owner’s name is a secondary idea as he is currently unknown, and adventure is the real name of the game. We wanted something sporty, movement-based, and bold—something that could easily be colorful and feel retro. It must stand over all digital assets and photography.
