A Common Name

I have been a professional designer for over 12 years—working on digital, print, and social marketing.

My clients include high profile brands such as LA Metro, San Francisco Ballet, and MTV. As well as independent companies in the fashion, media, and lifestyle industries.

I founded and acted as Creative Director for VereVerto, a leather handbag line. I am also well known for my street art installations called Urban Geode.

VereVerto

I was founder, creative director, and product designer of VereVerto, a leather handbag line, from 2013 to 2019. The bags bridge the line between functionality and luxury for the day-to-night urban lifestyle. Within its first season, VereVerto was picked up by key influential boutiques in the U.S. Over its six years in business, VereVerto grew to an international indie bag favorite, carried by the likes of Solange, Brie Larson, and Allison Sudol.

Urban Geode & Installation Work

I am most notable for creating “Urban Geode”, a street art series of sculptures that resemble geodes, made entirely of paper and resin casts.

Always interested in geology, I started to notice the nooks and crannies on buildings, walls, and abandoned phone booths around LA. Seeing this as an opportunity to create, I took street art to a whole new level by installing geode-like formations into the empty spaces.

Since beginning the project, I have created large-scale installations for well-known brands/locations such as Los Angeles International Airport, The Standard, Hollywood, Dover Street Market (London), The Viper Room, and Lululemon.