Paige Smith AKA A Common Name, is a multi-disciplinary artist and designer who lives and works in Los Angeles, CA.
She has been a professional graphic designer for over ten years—working on marketing materials and branding for print and web clients. Her clients include large corporations such as LA City Metro, Cisco Systems, MTV, PayPal, and ABC Studios; while smaller boutique clients include Odd Future, Wolf at the Door, Ramirez Tran Salon, and Nathan Turner Design.
From 2013–2019, Smith was founder and creative director of VereVerto, a leather handbag line. The handbags bridge the line between functionality and luxury for the day-to-night urban lifestyle. With a couple switches, a backpack becomes a handbag or an over-the-shoulder transforms into an evening clutch. Within its first season, VereVerto has been picked up by key influential boutiques on the east and west coast of the US. Over its six years in business, VereVerto grew to an international indie bag favorite, carried by the likes of Solange, Brie Larson, and Allison Sudol.
Smith is most notable for creating “Urban Geode,” a street art series of sculptures that resemble geodes, made entirely of paper and resin casts.
Always interested in geology, Smith started to notice the nooks and crannies in the sides of buildings, walls, and abandoned phone booths within her community of the Historical Arts District (in Los Angeles). Seeing this as an opportunity to create, Smith took street-art to a whole new level.
Since beginning the project, she has created large-scale installations for well-known brands such as The Standard, Hollywood, The Viper Room, LALA Gallery, Soho House/Elyse Walker at Coachella, and various projects for LA Canvas. Read more about the project here or follow updates on Instagram.